Masai Marketing partnered with the Downtown Brooklyn Partnership, the managing organization for three of Brooklyn, New York’s downtown business improvement districts, in an effort to revitalize a long-underutilized alleyway in Downtown Brooklyn. As event producer, Masai turned an abandoned alley into a destination place through a series of creative and strategically executed events. The events have attracted thousands of local new yorkers and visiting tourist.

Scope of Work

Concept development and execution, Branding, Event naming, Staging and sound engineering, Set design and Fabrication, Graphic Design, Organized and worked with merchants, Vendor outreach, Secured all entertainment, Devising safety plan, Obtaining all necessary NYC required permits, Event management, scheduling and logistics