Masai Marketing partnered with Nostrand Park, a placemaking organization committed to community and commercial development in Crown Heights, in the successful execution of Destination Nostrand. The commercial district revitalization project was a pilot program sponsored by the New York City Department of Small Business Services in collaboration with desigNYC and VAMOS Architects.

As event producer, Masai transformed selected vacant spaces along the 10 block business corridor of Nostrand Avenue Brooklyn, NY into staged, pop-up store fronts. Owners credited the project for increased visibility of their vacant space and helping to attract their desired tenant.

Scope of Work

Concept development and Research, Outreach to vacant property owners/representatives, Floor plan design, Final set design and staging, Signage, Fabrication and installation